Aeropostale's Headless Commerce Transformation with Salesforce Commerce Cloud
Discover how NULogic helped Aeropostale achieve agility, scalability, and high performance with a modern headless commerce solution.
The Challenge
Aeropostale, a leading fashion retailer, needed to modernize its e-commerce infrastructure to keep pace with evolving customer expectations. Their legacy monolithic platform was slowing down innovation, limiting front-end flexibility, and making omnichannel integration complex
Key challenges included:
Limited Agility
Slow development cycles restricted the ability to launch new features and updates.
Performance Bottlenecks
High traffic events caused slow load times and impacted user experience.
Inconsistent Omnichannel Experience
Difficulties in integrating with mobile, in-store, and third-party shopping platforms.
Scalability Issues
Inefficient scaling during seasonal peaks and promotional events.
Costly Maintenance
High operational costs due to tightly coupled backend and frontend dependencies.
Aeropostale needed a future-ready solution that could enhance digital experiences, improve operational efficiency, and provide greater flexibility.
The NULogic Approach
NULogic partnered with Aeropostale to implement a headless commerce solution powered by Salesforce Commerce Cloud (SFCC). Our structured and agile approach ensured a seamless transition without business disruptions.
Key Implementation Steps:
- Decoupled front-end and back-end systems for greater development flexibility.
- Leveraged React and Next.js for a highly responsive, fast-loading storefront.
- Integrated Salesforce Commerce Cloud with AWS CloudFront CDN for faster content delivery.
- Optimized caching and database queries to enhance site speed.
- Reduced dependency on backend-heavy changes by enabling a modular, API-driven architecture.
- Implemented automated monitoring with Salesforce Commerce Cloud and New Relic for proactive issue resolution.
- Implemented APIs for seamless integration with Aeropostale’s mobile app, POS, and marketplace partners.
- Enabled real-time inventory synchronization across all channels.
- Conducted rigorous load testing to simulate Black Friday-level traffic surges.
- Implemented auto-scaling capabilities to handle high-demand periods without slowdowns.
Why Aeropostale Chose NULogic?
- Extensive experience implementing headless commerce solutions across global retail brands.
- Delivered the headless implementation 30% faster than initial estimates while staying under budget.
- Continued enhancements to improve page load speeds, security, and personalization capabilities.
- Deep knowledge of SFCC capabilities, including API-based integrations and scalability enhancements.
- Ensured 99.99% uptime during high-traffic shopping events through proactive testing and monitoring.
Results Achieved
- 40% Faster Page Loads
Enhanced site performance with headless architecture and optimized caching.
- 99.99% Uptime
Ensured stability during major promotional events with proactive load testing.
- 20% Increase in Conversions
Improved user experience with personalized and frictionless checkout.
- Scalability Boost
Seamlessly handled 5x traffic spikes during seasonal promotions.
- Reduced Operational Costs
Lowered infrastructure and maintenance costs by 25% with API-driven efficiencies.
The Conclusion
Aeropostale's successful shift to a headless Salesforce Commerce Cloud architecture with NULogic has set the foundation for long-term digital growth. By embracing a flexible, API-first approach, the retailer can now innovate faster, scale effortlessly, and deliver superior omnichannel experiences.
