Eddie Bauer’s Journey to 90% AWS CloudFront Feature Utilization
Learn how Eddie Bauer optimized AWS CloudFront to deliver faster, more secure, and scalable content experiences globally.
The Challenge
Eddie Bauer, a renowned outdoor brand, needed to enhance its content delivery infrastructure to keep up with growing global demand. Serving millions of website and app users, the company faced several challenges:
Performance Bottlenecks
Inconsistent page load times across regions affected user experience
Underutilized Features
AWS CloudFront’s advanced capabilities were not fully leveraged, limiting performance gains.
Scalability Need
Managing traffic spikes during seasonal events strained the infrastructure.
Security Requirements
A growing need for enhanced protection against DDoS attacks and unauthorized access.
Eddie Bauer sought to address these issues while maximizing its AWS CloudFront investment for optimal performance, scalability, and security.
The Solution
NULogic partnered with Eddie Bauer to develop a comprehensive strategy that enabled the brand to achieve 90% utilization of AWS CloudFront features
- Conducted a detailed audit of the existing AWS CloudFront setup to identify gaps and optimization opportunities.
- Caching Optimization: Configured caching strategies for both dynamic and static content, reducing latency and server load.
- Lambda@Edge: Implemented custom functions for dynamic content personalization and faster delivery.
- Origin Shield: Activated AWS Origin Shield to enhance cache-hit ratios and reduce origin server strain.
- Geo-Targeting: Delivered region-specific content through geo-restrictions and custom redirects
- Integrated AWS Shield and WAF to safeguard against DDoS attacks and vulnerabilities.
- Enabled HTTPS across all endpoints for secure content delivery.
- Deployed AWS CloudWatch and Logs Insights to monitor usage, performance, and error metrics.
- Fine-tuned configurations based on data analysis to further optimize performance.
- Conducted workshops to empower Eddie Bauer’s internal teams with the knowledge to manage and optimize AWS CloudFront features effectively.
Why Choose NULogic?
- A trusted partner in optimizing CDN infrastructure with AWS CloudFront and other leading solutions.
- Custom strategies designed to align with unique business challenges and goals.
- End-to-end services, including assessment, implementation, and ongoing optimization.
- A team of AWS-certified experts skilled in delivering high-performance cloud solutions.
- Solutions designed to maximize value, improve efficiency, and reduce costs.
Results Achieved
- 90% Feature Utilization:
Leveraged key features such as Lambda@Edge, Origin Shield, and geo-targeting to enhance performance and efficiency
- Faster Load Times:
Reduced page load times by 40%, significantly improving the user experience.
- Enhanced Scalability:
Seamlessly handled traffic spikes during seasonal sales without interruptions.
- Increased Security:
Achieved robust protection against DDoS attacks and ensured data integrity.
- Cost Optimization:
Reduced data transfer and infrastructure costs by 25% through advanced caching and configuration optimizations.
The Impact
Eddie Bauer’s success in achieving 90% AWS CloudFront feature utilization demonstrates the transformative power of strategic planning and expert implementation. With a robust and optimized content delivery network, EddieBauer continues to offer exceptional digital experiences to its global audience while maintaining cost efficiency and scalability.
