Optimizing Performance for Express.com with Akamai Configuration Audit
Discover how NULogic fine-tuned Akamai configurations to boost website speed and enhance customer experience for Express.com.
The Challenge
Express.com, a leading fashion retailer, relies heavily on its e-commerce platform to drive online sales and provide seamless shopping experiences. However, the website was experiencing performance bottlenecks, including:
Slow Page Load Times
Customers faced delays, especially during peak shopping periods
Inefficient Caching Strategies:
Increased server load led to slower responses
Suboptimal Configuration
Default Akamai settings failed to leverage advanced capabilities for performance optimization.
High Bounce Rates
Slow performance impacted customer satisfaction and conversions.
Express.com needed a solution to optimize its Akamai setup for improved speed and scalability.
NULogic's Solution: Akamai Optimization for Peak Performance
NULogic conducted a detailed audit of Express.com’s Akamai configuration and implemented targeted enhancements to maximize performance
- Reviewed existing caching policies, edge configurations, and content delivery workflows.
- Analyzed traffic patterns and identified high-impact areas for optimization.
- Configured advanced caching rules to prioritize frequently accessed content
- Implemented cache invalidation workflows for real-time updates without impacting performance.
- Enabled Akamai’s advanced features such as SureRoute for optimal path selection
- Configured gzip and Brotli compression to reduce content size and load times.
- Optimized edge server settings for faster delivery of static and dynamic content.
- Integrated Akamai with Express.com’s backend systems to streamline API calls.
- Configured failover settings to ensure uninterrupted service during traffic spikes.
- Deployed Akamai’s real-time monitoring tools to track performance metrics and identify areas for further refinement.
- Provided detailed reporting dashboards to track improvements in speed and server load.
Why Express.com Chose NULogic
- NULogic brought extensive experience in fine-tuning Akamai configurations for leading e-commerce platforms.
- The solution was tailored based on a thorough analysis of Express.com’s traffic and usage patterns.
- From audit to implementation and monitoring, NULogic provided comprehensive support.
- NULogic’s improvements were aligned with Express.com’s commitment to delivering seamless hopping experiences.
- Every change was monitored and validated to ensure tangible performance gains.
Results Achieved
NULogic’s Akamai optimization delivered significant performance improvements forExpress.com:
- Faster Load Times:
Reduced page load times by 40%, enhancing user experience.
- Increased Cache Hit Ratio:
Improved from 60% to 85%, reducing server load.
- Enhanced Scalability:
Seamlessly handled traffic surges during sales events without disruptions
- Improved Conversion Rates:
Faster performance contributed to a 15% increase in online sales.
- Real-Time Insights:
Enabled better decision-making with advanced monitoring tools.
Conclusion
By partnering with NULogic, Express.com successfully optimized its Akamai configuration, transforming its website into a high-performing platform. This collaboration not only improved website speed and scalability but also enhanced customer satisfaction and revenue growth.
