Growing a Sustainable Fashion Brand - Lucky Brand
Discover how NULogic enabled Lucky Brand to enhance its digital presence and drive sustainable growth.
The Challenge
Lucky Brand, a well-known sustainable fashion retailer, faced the challenge of standing out in a crowded market filled with fast fashion competitors. The brand aimed to grow its online sales while maintaining its commitment to sustainability. With limited advertising budget and a need to connect with eco-conscious consumers, Lucky Brand sought a strategic partner to optimize its digital marketing efforts across various channels.
The NULogic's Solution:
NULogic proposed a comprehensive strategy focused on brand differentiation and audience engagement:
- Build Owned Audiences: To maximize limited ad spend, NULogic focused on building owned audiences through targeted content marketing. The strategy included:
- SEO: Implementing a robust SEO strategy by creating engaging blog content that highlighted sustainability practices and fashion tips. This included publishing two blogs per month and an outreach program to secure backlinks from reputable sustainability blogs.
- Social Media: Leveraging social media platforms to showcase the brand's commitment to sustainability. Collaborating with eco-influencers helped amplify the brand message and attract followers who align with the brand's values.
- Utilize Automation for Engagement: To streamline communication, NULogic automated customer journeys, including:
- Welcome emails
- Abandoned cart reminders
- Post-purchase follow-ups
- Maximize E-commerce Sales: Focusing on the e-commerce platform, NULogic optimized product listings and implemented targeted advertising campaigns on platforms like Google Shopping and Instagram Shopping to drive conversions.
- Enhance D2C Experience: To improve the direct-to-consumer (D2C) experience, NULogic conducted a thorough analysis of the website's conversion funnel. This included implementing enhanced tracking through GA4 to identify potential drop-off points in the purchasing process.
Why was NULogic chosen:
Tailored Strategy
- NULogic's approach was customized to align with Lucky Brand's mission of sustainability while ensuring measurable results.
Focus on ROI
- NULogic provided transparent reporting on key performance metrics, ensuring that every initiative was aligned with revenue goals.
Expertise in Digital Marketing
- The team demonstrated a deep understanding of both fashion retail and digital marketing best practices.
Impact
- Increased online sales by 65% within six months.
- Enhanced social media engagement led to a 150% growth in followers.
Let’s Work Together
Our services are a driving force behind clients' seamless growth and success.
