Reebok’s Success in Optimizing Cloud Infrastructure Costs
Learn how NULogic helped Reebok save costs and enhance cloud performance and scalability.
The Challenge
As a global leader in athletic footwear and apparel, Reebok operates an extensive digital presence to serve millions of customers worldwide. However, managing a complex cloud infrastructure presented significant challenges:
High Operational Costs
Over-provisioned resources led to unnecessary expenses.
Underutilized Instances
Idle or oversized instances drove up costs without delivering value.
Inefficient Resource Allocation
Limited visibility into usage patterns caused suboptimal resource allocation.
Scaling Challenges
Handling peak traffic during sales and promotions was inefficient and costly.
To address these challenges, Reebok needed a partner to optimize its cloud infrastructure while maintaining performance and reliability.
The NULogic Solution
NULogic developed a tailored approach to optimize Reebok’s cloud infrastructure, focusing on cost reduction, performance, and scalability.
- Conducted a comprehensive audit of Reebok’s cloud infrastructure across AWS and Azure.
- Identified over-provisioned instances, idle resources, and unnecessary services.
- Right-sized instances based on actual usage patterns, eliminating waste.
- Implemented auto-scaling groups for dynamic resource allocation during peak and non-peak periods.
- Migrated non-critical workloads to spot instances, leveraging significant discounts.
- Enabled AWS Savings Plans and Reserved Instances for predictable workloads.
- Optimized database queries and caching mechanisms to reduce compute requirements.
- Enhanced CDN configurations to minimize data transfer costs and improve user experience.
- Set up real-time monitoring dashboards using AWS CloudWatch and Azure Monitor.
- Established cost alerts to proactively manage budget thresholds.
Why Reebok Chose NULogic?
- A strong track record of cost savings and performance improvements for enterprise clients.
- Custom solutions aligned with Reebok’s unique business and technical needs.
- End-to-end services, from cost analysis to implementation and monitoring.
- Designed strategies that ensured seamless scaling during peak periods.
- Delivered measurable improvements in cost efficiency and performance.
Results Achieved
- Cost Savings
Reduced monthly cloud expenses by 30%, saving millions annually.
- Improved Resource Utilization
Optimized infrastructure efficiency by reducing underutilized resources by 40%.
- Enhanced Scalability
Handled traffic surges seamlessly during promotional events without increasing costs.
- Faster Performance
Achieved robust protection against DDoS attacks and ensured data integrity.
- Real-Time Insights
Gained actionable insights with custom monitoring dashboards and improved cloud usage visibility.
The Impact
By partnering with NULogic, Reebok successfully reduced its cloud infrastructure costs while enhancing operational efficiency and digital performance. These savings enabled Reebok to reinvest in innovation, improve customer experiences, and strengthen its global digital platforms.
