Road Runner Sports' Headless Commerce Transformation

Discover how NULogic transitioned Road Runner Sports to headless commerce, unlocking agility and scalability for growth.

As a leading retailer of running gear, Road Runner Sports faced growing challenges with their legacy monolithic e-commerce platform:

Inflexibility

Slow development cycles hindered adaptability to market trends.

Limited Personalization

Monolithic design restricted tailored customer experiences.

Performance Issues

Deliver tailored user experiences to boost engagement and drive conversions.

Scalability Challenges

Inefficient handling of seasonal traffic spikes led to higher costs.

NULogic implemented a phased, strategic approach to transform Road Runner Sports' e-commerce platform into a headless architecture.

Assessment and Planning

Conducted a comprehensive platform audit to identify bottlenecks and opportunities.
Developed a detailed roadmap for a phased transition with minimal disruptions.

Incremental Migration

Prioritized high-impact areas like search, product browsing, and checkout for phased migration.
Ensured backward compatibility to maintain operational continuity.

Personalization and Flexibility

Implemented dynamic content delivery for personalized user experiences.
Integrated Bloomreach Discovery for AI-powered search and recommendations.

Frontend and Backend Decoupling

Built a modern, responsive frontend using React and Next.js.
Introduced a GraphQL layer for seamless backend integration and faster API-driven operations.

Performance and Scalability Enhancements

Integrated AWS CloudFront for faster content delivery.
Optimized caching and database queries to efficiently handle increased traffic.

Testing and Deployment

Conducted rigorous testing to ensure reliability and performance.
Deployed with zero downtime using automated CI/CD pipelines.

Proven Expertise

Specialization in headless commerce transformations with platforms like Salesforce Commerce Cloud and Bloomreach.

Tailored Strategies

Custom solutions aligned with Road Runner Sports’ business and technical needs.

Commitment to Results

Focused on delivering measurable outcomes within timelines and budgets.

Agile Delivery

Phased implementation ensured quick wins with minimal business disruption.

End-to-End Support

Comprehensive services from planning to deployment and ongoing optimization.

Faster Time-to-Market
Completed the transition in just 6 months, enabling quicker feature rollouts.

Improved Performance
Reduced page load times by 40%, enhancing user engagement.

Enhanced Scalability
Seamlessly handled traffic surges during peak sales periods.

Greater Agility
API-driven development cycles reduced deployment times by 50%.

Personalized Experiences
Dynamic content delivery boosted conversions by 20%.

Road Runner Sports' transformation to headless commerce demonstrates the power of NULogic's strategic expertise and agile delivery. This partnership enabled rapid modernization, scalability, and customer-centric innovation, positioning the brand for long-term success and growth in the competitive e-commerce space