Transforming the Online Meat Delivery Service - WildFork
Discover how NULogic empowered WildFork to optimize its digital marketing strategy and expand its customer base.
The Challenge
WildFork, an online meat delivery service, faced fierce competition from both local butcher shops and larger grocery chains offering similar products. The company sought to increase brand awareness and drive online sales while operating on a tight marketing budget. With existing channels underperforming, WildFork needed a strategic partner to revamp its digital marketing efforts.
The NULogic's Solution:
NULogic implemented an integrated approach focusing on audience engagement and sales optimization:
- Build Owned Audiences: Recognizing the importance of community engagement, NULogic proposed strategies to build owned audiences through:
- Content Marketing: Developing a content calendar that included recipes, cooking tips, and sustainable sourcing stories published bi-weekly on the blog. This not only improved SEO but also established WildFork as an authority in meat sourcing.
- Social Media Campaigns: Engaging with customers through interactive social media campaigns featuring user-generated content. Collaborations with food bloggers helped create buzz around the brand.
- Automate Customer Interactions: To improve customer retention and engagement, NULogic automated several communication touchpoints:
- Welcome series for new subscribers
- Re-engagement campaigns for inactive customers
- Personalized product recommendations based on purchase history
- Optimize E-commerce Performance: Focusing on the D2C channel, NULogic analyzed user behavior on the website using GA4. This allowed for adjustments in the conversion funnel, leading to better user experience and increased sales.
- Leverage Marketplaces for Growth: To supplement D2C sales, WildFork expanded its presence on marketplaces like Amazon Fresh and Instacart. This involved optimizing product listings and utilizing marketplace advertising to drive traffic.
Why was NULogic chosen:
Holistic Digital Strategy
- NULogic's comprehensive approach addressed multiple facets of WildFork's marketing needs.
ROI Focused Execution
- Transparent reporting allowed WildFork to track progress against goals effectively.
Data-Driven Decisions
- The emphasis on analytics ensured that all strategies were backed by data insights for continuous improvement.
Impact
- Increased online sales by 65% within six months.
- Enhanced social media engagement led to a 150% growth in followers.
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