Transforming E-Commerce by Revamping Search for Speed, Relevance, and Personalization for RoadRunner Sports
Transforming E-Commerce by Revamping Search for Speed, Relevance, and Personalization
Client Since: 2009
Industry: Retail
Region: USA
- AWS
- Bloomreach
- Spring Boot
- Node.js
- Oracle ATG
- React
- Architecture Design
- Application Development
- DevOps
- QA and Load Testing
Overview
Road Runner Sports (RRS), the leading American retailer of running gear, faced significant challenges with its existing site search functionality. The slow performance of search, particularly when filters or facets were applied, caused delays and timeouts. In addition, the search results lacked relevance, frustrating users and lowering engagement. The platform’s inability to provide personalized search experiences further impacted customer satisfaction. To address these issues and create a faster, more relevant, and personalized search solution, RRS partnered with NuLogic to implement the Bloomreach Discovery platform.
Our Solution
Project Management
Defined clear objectives and success metrics aligned with RRS’s goals.
System Integration
Integrated Bloomreach Discovery with RRS’s existing e-commerce platform for streamlined operations.
Data Migration and Configuration
Migrated product data and fine-tuned search algorithms to enhance relevancy.
AI-Driven Personalization
Leveraged Bloomreach’s advanced AI to deliver tailored user experiences.
Rigorous Testing
Conducted performance, functional, and regression testing to validate the platform’s reliability and scalability.
Key Achievements
Faster Page Loads
Improved search speed reduced bounce rates and boosted user engagement.
Real-Time Personalization
AI-powered segmentation and search relevancy increased revenue per visitor.
Cost Efficiency
Eliminated the need for additional tools, lowering operational costs.
Merchandising Efficiency
Reduced manual tasks by 50%, allowing teams to focus on strategy.
Optimized Recommendations
Enhanced cross-sell and upsell revenue through tailored product suggestions.
Impact
NuLogic’s implementation of Bloomreach Discovery transformed RRS’s search capabilities, delivering:
- Enhanced user engagement through faster, more relevant, and personalized search results.
- Streamlined operations with AI-driven efficiencies.
- Revenue growth powered by tailored recommendations and increased conversions.
This collaboration underscores the potential of Bloomreach Discovery to revolutionize e-commerce experiences, ensuring they are fast, relevant, and attuned to customer needs.
