Transforming E-Commerce for Seamless Scalability and Speed for Leslie
Transforming E-Commerce for Seamless Scalability and Speed for Leslie
Client Since: 2023
Industry: Retail
Region: USA
- Salesforce Commerce Cloud (SFCC)
- Elastic
- HTML, CSS, jQuery
- Digital Commerce
- Performance Engineering
- QA and Testing
Overview
Leslie’s, the largest direct-to-consumer pool and spa care brand in the U.S., sought to elevate its e-commerce platform to meet modern customer expectations. Their Salesforce Commerce Cloud (SFCC) application faced performance bottlenecks, resulting in slow page load times, subpar mobile responsiveness, and scalability issues during peak traffic periods. To enhance user experience, mobile performance, and platform scalability, Leslie’s needed a strategic partner to overhaul their digital platform and ensure seamless operations.
Our Solution
Initial Audit and Planning
Conducted a detailed audit during the Sprint 0 phase to identify bottlenecks, inefficiencies, and improvement opportunities. Tasks were prioritized into five bi-weekly sprints.
Key Optimizations
- Content Delivery Network (CDN): Enhanced Salesforce Commerce Cloud’s eCDN for efficient large content handling.
- Caching Mechanisms: Deployed advanced caching to reduce database load and improve responsiveness.
- Mobile Optimization: Improved mobile design and performance for device-agnostic usability.
- Code Review and Optimization: Streamlined the codebase, eliminating inefficiencies and enhancing speed.
- Frontend Optimization: Removed unused CSS and JavaScript, boosting page load times and Lighthouse scores.
Continuous Monitoring
Implemented monitoring tools to track SLA adherence, analyze logs, and proactively resolve performance issues.
Key Achievements
Improved Lighthouse Scores: Enhanced key shopping funnel metrics, delivering faster page load times and smoother navigation.
Enhanced User Experience: Achieved seamless mobile responsiveness, improving customer satisfaction across devices.
Increased Conversion Rates: Performance improvements positively impacted conversion rates and online sales.
On-Time, Under-Budget Delivery: Completed the project within budget and ahead of schedule, maximizing ROI.
Impact
NuLogic’s strategic optimizations transformed Leslie’s e-commerce platform into a high-performance, scalable solution capable of meeting customer demands. The enhancements empowered Leslie’s to deliver an improved shopping experience, supporting both increased sales and brand loyalty in the competitive pool and spa care market.
