Transforming E-Commerce for Seamless Scalability and Speed for Leslie

Transforming E-Commerce for Seamless Scalability and Speed for Leslie

Leslie's Pool

Overview

Leslie’s, the largest direct-to-consumer pool and spa care brand in the U.S., sought to elevate its e-commerce platform to meet modern customer expectations. Their Salesforce Commerce Cloud (SFCC) application faced performance bottlenecks, resulting in slow page load times, subpar mobile responsiveness, and scalability issues during peak traffic periods. To enhance user experience, mobile performance, and platform scalability, Leslie’s needed a strategic partner to overhaul their digital platform and ensure seamless operations.

  • Client Since: 2023
  • Industry: Retail
  • Region: USA
Technologies
  • Salesforce Commerce Cloud (SFCC)
  • Elastic
  • HTML, CSS, jQuery
Services
  • Digital Commerce
  • Performance Engineering
  • QA and Testing

Key Objectives

01
Increasing Accessibility

Offering hands-free, voice-driven search for a seamless shopping experience.

02
Ensuring Seamless Integration

Enhancing the existing search functionality without disruption.

03
Enhancing User Experience

Simplifying product discovery, reducing bounce rates, and boosting conversions.

04
Leveraging Advanced Technology

Staying competitive by adopting innovative tools.

05
Maintaining Data Privacy

Protecting voice data while using it to enhance search accuracy and personalization.

Key Optimizations

01
Content Delivery Network (CDN)

Enhanced Salesforce Commerce Cloud’s eCDN for efficient large content handling.

02
Caching Mechanisms

Deployed advanced caching to reduce database load and improve responsiveness.

03
Mobile Optimization

Improved mobile design and performance for device-agnostic usability.

04
Code Review and Optimization

Streamlined the codebase, eliminating inefficiencies and enhancing speed.

05
Frontend Optimization

Removed unused CSS and JavaScript, boosting page load times and Lighthouse scores.

AWS Services Utilized

01
90% Feature Utilization

Leveraged key features such as Lambda@Edge, Origin Shield, and geo-targeting to enhance performance and efficiency

02
Faster Load Times

Reduced page load times by 40%, significantly improving the user experience.

03
Enhanced Scalability

Seamlessly handled traffic spikes during seasonal sales without interruptions.

04
Increased Security

Achieved robust protection against DDoS attacks and ensured data integrity.

05
Cost Optimization

Reduced data transfer and infrastructure costs by 25% through advanced caching and configuration optimizations.

The Challanges

01
Slow Performance

Users experienced delayed page load times during high-traffic periods, leading to drop-offs

02
Scalability Issues

The existing CDN struggled to manage traffic surges during ticket sales and promotional campaigns.

03
High Operational Costs

The cost of managing and maintaining the outdated CDN platform was unsustainable

04
Limited Features

The lack of advanced security and optimization tools hindered the ability to deliver a seamless user experience.

05
Migration Risks

The company needed a flawless transition to a modern solution without impacting ongoing services.

AWS Services Utilized

01
90% Feature Utilization

Leveraged key features such as Lambda@Edge, Origin Shield, and geo-targeting to enhance performance and efficiency

02
Faster Load Times

Reduced page load times by 40%, significantly improving the user experience.

03
Enhanced Scalability

Seamlessly handled traffic spikes during seasonal sales without interruptions.

04
Increased Security

Achieved robust protection against DDoS attacks and ensured data integrity.

05
Cost Optimization

Reduced data transfer and infrastructure costs by 25% through advanced caching and configuration optimizations.

Our Solution

01
Initial Audit and Planning

Conducted a detailed audit during the Sprint 0 phase to identify bottlenecks, inefficiencies, and improvement opportunities. Tasks were prioritized into five bi-weekly sprints.

02
Continuous Monitoring

Implemented monitoring tools to track SLA adherence, analyze logs, and proactively resolve performance issues.

03
04
04
04
01
Initial Audit and Planning

Conducted a detailed audit during the Sprint 0 phase to identify bottlenecks, inefficiencies, and improvement opportunities. Tasks were prioritized into five bi-weekly sprints.

02
Continuous Monitoring

Implemented monitoring tools to track SLA adherence, analyze logs, and proactively resolve performance issues.

03
04
05
06

Key Achievements

01

Improved Lighthouse Scores: Enhanced key shopping funnel metrics, delivering faster page load times and smoother navigation.

02

Enhanced User Experience: Achieved seamless mobile responsiveness, improving customer satisfaction across devices.

03

Increased Conversion Rates: Performance improvements positively impacted conversion rates and online sales.

04

On-Time, Under-Budget Delivery: Completed the project within budget and ahead of schedule, maximizing ROI.

05

Results Achieved

01
On-Time Delivery

Migration completed within the planned 12-week timeline without delays.

02
Budget Efficiency

Delivered under budget with no unexpected costs, ensuring cost predictability.

03
Improved Performance

Page load times reduced by 40%, enhancing user experience and boosting engagement.

04
Enhanced Scalability

Platform scaled to handle 3x traffic surges during peak sales periods without disruptions.

05
Cost Savings

Achieved a 25% reduction in operational expenses through streamlined processes and platform efficiencies, enabling better resource allocation.

Results Achieved

01
Enhanced Performance

Faster page load times across devices, improving user satisfaction.

02
Improved Scalability

Seamlessly handled seasonal traffic surges with no service interruptions.

03
Higher Conversions

Tailored experiences drove increased customer engagement and sales.

04
Operational Efficiency

Streamlined workflows and reduced downtime enhanced business operations.

05
Future-Ready Platform

Continuous optimizations ensured competitiveness and adaptability to market changes.

Results Achieved

01
Faster Time-to-Market

Completed the transition in just 6 months, enabling quicker feature rollouts.

02
Improved Performance

Reduced page load times by 40%, enhancing user engagement.

03
Enhanced Scalability

Seamlessly handled traffic surges during peak sales periods.

04
Greater Agility

API-driven development cycles reduced deployment times by 50%.

05
Personalized Experiences

Dynamic content delivery boosted conversions by 20%.

Results Achieved

01
Improved Performance

Reduced page load times by 40%, enhancing user experience.

02
Scalability

Seamlessly handled 5x traffic surges during product launches and promotions.

03
Increased Engagement

Boosted customer engagement by 25% through personalized content and recommendations.

04
Mobile Excellence

Achieved a 30% increase in mobile conversions with an optimized mobile-first design.

05
Faster Updates

Reduced feature deployment times by 50%, enabling rapid market responses.

Results Achieved

01
99.99% Uptime

Maintained uninterrupted service during high-traffic periods like Black Friday and Cyber Monday.

02
Faster Page Load Times

Achieved a 35% reduction in load times, improving the user experience.

03
Scalability

Seamlessly handled 5x traffic surges, ensuring stable operations during peak demand.

04
Proactive Issue Resolution

Reduced incident response time by 50%, minimizing user disruptions.

05
Higher Conversions

Improved site performance led to a 20% increase in conversions during sales events.

Results Achieved

01
Cost Savings

Reduced monthly cloud expenses by 30%, saving millions annually.

02
Improved Resource Utilization

Optimized infrastructure efficiency by reducing underutilized resources by 40%.

03
Enhanced Scalability

Handled traffic surges seamlessly during promotional events without increasing costs.

04
Faster Performance

Achieved robust protection against DDoS attacks and ensured data integrity.

05
Real-Time Insights

Gained actionable insights with custom monitoring dashboards and improved cloud usage visibility.

Results Achieved

01
Uninterrupted Uptime

Achieved 99.99% availability, ensuring seamless operations even during global events.

02
Improved Performance

Reduced application response times by 35%, enhancing user satisfaction.

03
Scalable Infrastructure

Handled traffic surges of up to 5x during peak periods without disruptions.

04
Cost Savings

Lowered operational costs by 30% through efficient resource utilization.

05
Enhanced Security

Protected user data and ensured compliance with GDPR and other global regulations.

Results Achieved

01
Enhanced Resiliency

Achieved 99.99% uptime, ensuring uninterrupted service during high-traffic periods and maintenance windows.

02
Improved Disaster Recovery

Reduced recovery time to under 5 minutes, safeguarding critical business operations.

03
Operational Cost Savings

Realized a 30% reduction in operational expenses, allowing for reinvestment in growth initiatives.

04
Seamless Scalability

Managed 2x traffic surges during sales campaigns without any performance degradation.

05
Advanced Monitoring Efficiency

Implemented proactive monitoring, reducing issue detection and resolution times by 40%.

Results Achieved

01
Improved Incident Response

Reduced mean time to resolution (MTTR) by 40% through automation and real-time monitoring.

02
Enhanced Scalability

Seamlessly handled 5x traffic surges during seasonal sales without downtime.

03
Operational Consistency

Standardized workflows reduced manual errors by 30%, improving efficiency.

04
Real-Time Insights

Enabled proactive decision-making with centralized monitoring and advanced tracing tools.

AWS Services Utilized

01
AWS CloudFormation

For consistent resource management and infrastructure-as-code

02
AWS Systems Manager

For automating incident response workflows.

03
AWS Configuration

For compliance enforcement and configuration tracking.

04
Amazon CloudWatch & AWS X-Ray

For centralized monitoring and distributed tracing.

05
AWS Auto Scaling & Amazon CloudFront

For dynamic resource allocation and improved performance.

AWS Services Utilized

01
90% Feature Utilization

Leveraged key features such as Lambda@Edge, Origin Shield, and geo-targeting to enhance performance and efficiency

02
Faster Load Times

Reduced page load times by 40%, significantly improving the user experience.

03
Enhanced Scalability

Seamlessly handled traffic spikes during seasonal sales without interruptions.

04
Increased Security

Achieved robust protection against DDoS attacks and ensured data integrity.

05
Cost Optimization

Reduced data transfer and infrastructure costs by 25% through advanced caching and configuration optimizations.

Results Achieved

01
Faster Load Times

Reduced page load times by 40%, enhancing user experience.

02
Increased Cache Hit Ratio

Improved from 60% to 85%, reducing server load.

03
Enhanced Scalability

‍Seamlessly handled traffic surges during sales events without disruptions.

04
Improved Conversion Rates

Faster performance contributed to a 15% increase in online sales.

05
Real-Time Insights

Enabled better decision-making with advanced monitoring tools.

Success Stories

01
A Leading Retailer

NULogic and AWS worked together to optimize the retailer’s CloudFront configuration, reducing page load times by 35% and improving the cache hit ratio to 90%

02
A Media Platform

By leveraging AWS CloudFront’s advanced caching and geo-redundancy features, NULogic helped a media company reduce operational costs by 25%while scaling for global demand.

Results Achieved

01
99.99% Uptime

During high-traffic events, including Black Friday and seasonal sales.

02
40% Faster Page Load Speeds

Reducing bounce rates and improving conversions.

03
5x Scalability Improvement

Ensuring a seamless customer experience even during peak traffic.

04
80% Reduction in Checkout Failures

Boosting customer confidence and order completion rates.

05
25% Reduction in Operational Costs

By automating issue detection and resolution.

Results Achieved

01
30% Faster Implementation

Project completed ahead of schedule, enabling early launch.

02
25% Cost Reduction

Delivered within budget, optimizing infrastructure and development costs.

03
Seamless Migration

Transferred 100% of legacy data without errors or downtime.

04
Improved Site Performance

Enhanced load times by 40%, boosting customer satisfaction.

05
Increased Scalability

Infrastructure now supports 3x more concurrent users during peak shopping events.

Results Achieved

01
40% Faster Page Loads

Enhanced site performance with headless architecture and optimized caching.

02
99.99% Uptime

Ensured stability during major promotional events with proactive load testing.

03
20% Increase in Conversions

Improved user experience with personalized and frictionless checkout.

04
Scalability Boost

Seamlessly handled 5x traffic spikes during seasonal promotions.

05
Reduced Operational Costs

Lowered infrastructure and maintenance costs by 25% with API-driven efficiencies.

Results Achieved

01
40% Faster Page Load Times

Optimized caching and performance tuning reduced load times significantly.

02
99.99% Uptime

Zero-downtime migration with no disruptions to sales or customer experience.

03
 Improved Scalability

Seamless handling of peak season traffic surges with auto-scaling features.

04
Enhanced Search & Personalization

AI-powered search boosted engagement and conversion rates.

05
Reduced Maintenance Costs

Upgraded to Adobe Commerce 2.4, eliminating security vulnerabilities and outdated extensions.

Why the Retailer Chose NULogic

01
Adobe Commerce Marketplace Expertise

Deep experience in multi-vendor development and marketplace extensions.

02
Custom Integrations & Automations

Streamlined vendor workflows, order fulfillment, and commission calculations.

03
Scalable & Future-Ready

Optimized infrastructure for high traffic and multi-seller growth.

04
Seamless Vendor & Customer Experience

Enhanced platform usability for vendors while ensuring a premium shopping experience.

05
AI-Driven Insights & Personalization

Leveraged Adobe Sensei AI for dynamic search, recommendations, and personalized promotions.

Results Achieved

01
3x Increase in Vendor Registrations

Efficient onboarding led to rapid marketplace expansion.

02
40% Faster Page Load Speed

Optimized performance with caching & cloud architecture.

03
99.99% Uptime

 Ensured stability during high-traffic shopping events.

04
Seamless Multi-Vendor Transactions

Automated order-splitting and commission handling improved efficiency.

05
25% Increase in Conversions

AI-driven personalization enhanced customer engagement.

Why Filson Chose NULogic

01
Adobe Commerce Performance Experts

Specialized in optimizing high-traffic Adobe Commerce stores.

02
AI-Powered Site Monitoring

Ensured real-time insights and proactive issue resolution.

03
Scalability for Seasonal Peaks

Allowed Filson to seamlessly handle traffic surges during promotions.

04
Comprehensive Performance Tuning

Enhanced caching, database efficiency, and CDN performance.

05
Mobile-First Approach

Delivered a lightweight, fast-loading mobile experience.

Results Achieved

01
50% Faster Page Load Times

Reduced site load time from 4.2s to under 2s.

02
 99.99% Uptime

Ensured stability even during peak shopping seasons.

03
30% Increase in Mobile Conversions

Optimized mobile experience led to higher sales.

04
35% Faster Checkout Processing

Reduced cart abandonment with lightning-fast transactions.

05
Auto-Scaling Enabled

Seamlessly handled 8x traffic surges without performance degradation.

Why Saatva Chose NULogic

Saatva selected NULogic for its expertise in Adobe Commerce security, PCI compliance, and fraud prevention.

01
Adobe Commerce Security Specialists

Deep knowledge of Magento security configurations & compliance frameworks.

02
Proven Track Record

Successful security implementations for leading e-commerce brands.

03
End-to-End Compliance Support

Full lifecycle audit, implementation, and ongoing monitoring.

04
Minimal Downtime Implementation

Seamless integration without disrupting customer experience or order processing.

05
Customized Fraud Prevention Strategies

Tailored fraud detection solutions for high-value transactions.

Results Achieved

01
Achieved Full PCI DSS Compliance

Met all compliance mandates & security requirements.

02
Reduced Fraudulent Transactions by 35%

AI-driven fraud detection minimized chargebacks & unauthorized purchases.

03
Blocked Over 1 Million Malicious Bot Requests

Improved site performance & reduced attack surface.

04
99.99% Uptime Maintained

Security measures implemented without compromising site speed or user experience.

05
Enhanced Customer Trust & Brand Reputation

Strengthened security posture improved customer confidence & compliance audits.

Impact

01

NULogic’s strategic optimizations transformed Leslie’s e-commerce platform into a high-performance, scalable solution capable of meeting customer demands. The enhancements empowered Leslie’s to deliver an improved shopping experience, supporting both increased sales and brand loyalty in the competitive pool and spa care market.

01

NULogic’s strategic optimizations transformed Leslie’s e-commerce platform into a high-performance, scalable solution capable of meeting customer demands. The enhancements empowered Leslie’s to deliver an improved shopping experience, supporting both increased sales and brand loyalty in the competitive pool and spa care market.

02
01

NULogic’s strategic optimizations transformed Leslie’s e-commerce platform into a high-performance, scalable solution capable of meeting customer demands. The enhancements empowered Leslie’s to deliver an improved shopping experience, supporting both increased sales and brand loyalty in the competitive pool and spa care market.

02
03

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We are engineers at heart, crafting cutting-edge solutions with a mindset rooted in scalability, reliability, and innovation.Where challenges meet innovative solutions.

Learn more
  • Client Since: 2023
  • Industry: Retail
  • Region: USA
  • Salesforce Commerce Cloud (SFCC)
  • Elastic
  • HTML, CSS, jQuery

Overview

Our Solution

Initial Audit and Planning

Conducted a detailed audit during the Sprint 0 phase to identify bottlenecks, inefficiencies, and improvement opportunities. Tasks were prioritized into five bi-weekly sprints.

Continuous Monitoring

Implemented monitoring tools to track SLA adherence, analyze logs, and proactively resolve performance issues.

Mohan Manoharan

Sr. Director, Ecommerce Technology

NULogic’s expertise ensured a seamless migration to AWS CloudFront, significantly improving performance, scalability, and reducing our operational costs.

Key Achievements

Improved Lighthouse Scores: Enhanced key shopping funnel metrics, delivering faster page load times and smoother navigation.

Enhanced User Experience: Achieved seamless mobile responsiveness, improving customer satisfaction across devices.

Increased Conversion Rates: Performance improvements positively impacted conversion rates and online sales.

On-Time, Under-Budget Delivery: Completed the project within budget and ahead of schedule, maximizing ROI.

Impact

NULogic’s strategic optimizations transformed Leslie’s e-commerce platform into a high-performance, scalable solution capable of meeting customer demands. The enhancements empowered Leslie’s to deliver an improved shopping experience, supporting both increased sales and brand loyalty in the competitive pool and spa care market.

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