Overview
Leslie’s, the largest direct-to-consumer pool and spa care brand in the U.S., sought to elevate its e-commerce platform to meet modern customer expectations. Their Salesforce Commerce Cloud (SFCC) application faced performance bottlenecks, resulting in slow page load times, subpar mobile responsiveness, and scalability issues during peak traffic periods. To enhance user experience, mobile performance, and platform scalability, Leslie’s needed a strategic partner to overhaul their digital platform and ensure seamless operations.
- Client Since: 2023
- Industry: Retail
- Region: USA
Technologies
- Salesforce Commerce Cloud (SFCC)
- Elastic
- HTML, CSS, jQuery
Services
- Digital Commerce
- Performance Engineering
- QA and Testing
Key Objectives
Increasing Accessibility
Offering hands-free, voice-driven search for a seamless shopping experience.
Ensuring Seamless Integration
Enhancing the existing search functionality without disruption.
Enhancing User Experience
Simplifying product discovery, reducing bounce rates, and boosting conversions.
Leveraging Advanced Technology
Staying competitive by adopting innovative tools.
Maintaining Data Privacy
Protecting voice data while using it to enhance search accuracy and personalization.
Key Optimizations
Content Delivery Network (CDN)
Enhanced Salesforce Commerce Cloud’s eCDN for efficient large content handling.
Caching Mechanisms
Deployed advanced caching to reduce database load and improve responsiveness.
Mobile Optimization
Improved mobile design and performance for device-agnostic usability.
Code Review and Optimization
Streamlined the codebase, eliminating inefficiencies and enhancing speed.
Frontend Optimization
Removed unused CSS and JavaScript, boosting page load times and Lighthouse scores.
AWS Services Utilized
90% Feature Utilization
Leveraged key features such as Lambda@Edge, Origin Shield, and geo-targeting to enhance performance and efficiency
Faster Load Times
Reduced page load times by 40%, significantly improving the user experience.
Enhanced Scalability
Seamlessly handled traffic spikes during seasonal sales without interruptions.
Increased Security
Achieved robust protection against DDoS attacks and ensured data integrity.
Cost Optimization
Reduced data transfer and infrastructure costs by 25% through advanced caching and configuration optimizations.
The Challanges
Slow Performance
Users experienced delayed page load times during high-traffic periods, leading to drop-offs
Scalability Issues
The existing CDN struggled to manage traffic surges during ticket sales and promotional campaigns.
High Operational Costs
The cost of managing and maintaining the outdated CDN platform was unsustainable
Limited Features
The lack of advanced security and optimization tools hindered the ability to deliver a seamless user experience.
Migration Risks
The company needed a flawless transition to a modern solution without impacting ongoing services.
AWS Services Utilized
90% Feature Utilization
Leveraged key features such as Lambda@Edge, Origin Shield, and geo-targeting to enhance performance and efficiency
Faster Load Times
Reduced page load times by 40%, significantly improving the user experience.
Enhanced Scalability
Seamlessly handled traffic spikes during seasonal sales without interruptions.
Increased Security
Achieved robust protection against DDoS attacks and ensured data integrity.
Cost Optimization
Reduced data transfer and infrastructure costs by 25% through advanced caching and configuration optimizations.
Our Solution
Initial Audit and Planning
Conducted a detailed audit during the Sprint 0 phase to identify bottlenecks, inefficiencies, and improvement opportunities. Tasks were prioritized into five bi-weekly sprints.
Continuous Monitoring
Implemented monitoring tools to track SLA adherence, analyze logs, and proactively resolve performance issues.
Initial Audit and Planning
Conducted a detailed audit during the Sprint 0 phase to identify bottlenecks, inefficiencies, and improvement opportunities. Tasks were prioritized into five bi-weekly sprints.
Continuous Monitoring
Implemented monitoring tools to track SLA adherence, analyze logs, and proactively resolve performance issues.
Key Achievements
Improved Lighthouse Scores: Enhanced key shopping funnel metrics, delivering faster page load times and smoother navigation.
Enhanced User Experience: Achieved seamless mobile responsiveness, improving customer satisfaction across devices.
Increased Conversion Rates: Performance improvements positively impacted conversion rates and online sales.
On-Time, Under-Budget Delivery: Completed the project within budget and ahead of schedule, maximizing ROI.
Results Achieved
On-Time Delivery
Migration completed within the planned 12-week timeline without delays.
Budget Efficiency
Delivered under budget with no unexpected costs, ensuring cost predictability.
Improved Performance
Page load times reduced by 40%, enhancing user experience and boosting engagement.
Enhanced Scalability
Platform scaled to handle 3x traffic surges during peak sales periods without disruptions.
Cost Savings
Achieved a 25% reduction in operational expenses through streamlined processes and platform efficiencies, enabling better resource allocation.
Results Achieved
Enhanced Performance
Faster page load times across devices, improving user satisfaction.
Improved Scalability
Seamlessly handled seasonal traffic surges with no service interruptions.
Higher Conversions
Tailored experiences drove increased customer engagement and sales.
Operational Efficiency
Streamlined workflows and reduced downtime enhanced business operations.
Future-Ready Platform
Continuous optimizations ensured competitiveness and adaptability to market changes.
Results Achieved
Faster Time-to-Market
Completed the transition in just 6 months, enabling quicker feature rollouts.
Improved Performance
Reduced page load times by 40%, enhancing user engagement.
Enhanced Scalability
Seamlessly handled traffic surges during peak sales periods.
Greater Agility
API-driven development cycles reduced deployment times by 50%.
Personalized Experiences
Dynamic content delivery boosted conversions by 20%.
Results Achieved
Improved Performance
Reduced page load times by 40%, enhancing user experience.
Scalability
Seamlessly handled 5x traffic surges during product launches and promotions.
Increased Engagement
Boosted customer engagement by 25% through personalized content and recommendations.
Mobile Excellence
Achieved a 30% increase in mobile conversions with an optimized mobile-first design.
Faster Updates
Reduced feature deployment times by 50%, enabling rapid market responses.
Results Achieved
99.99% Uptime
Maintained uninterrupted service during high-traffic periods like Black Friday and Cyber Monday.
Faster Page Load Times
Achieved a 35% reduction in load times, improving the user experience.
Scalability
Seamlessly handled 5x traffic surges, ensuring stable operations during peak demand.
Proactive Issue Resolution
Reduced incident response time by 50%, minimizing user disruptions.
Higher Conversions
Improved site performance led to a 20% increase in conversions during sales events.
Results Achieved
Cost Savings
Reduced monthly cloud expenses by 30%, saving millions annually.
Improved Resource Utilization
Optimized infrastructure efficiency by reducing underutilized resources by 40%.
Enhanced Scalability
Handled traffic surges seamlessly during promotional events without increasing costs.
Faster Performance
Achieved robust protection against DDoS attacks and ensured data integrity.
Real-Time Insights
Gained actionable insights with custom monitoring dashboards and improved cloud usage visibility.
Results Achieved
Uninterrupted Uptime
Achieved 99.99% availability, ensuring seamless operations even during global events.
Improved Performance
Reduced application response times by 35%, enhancing user satisfaction.
Scalable Infrastructure
Handled traffic surges of up to 5x during peak periods without disruptions.
Cost Savings
Lowered operational costs by 30% through efficient resource utilization.
Enhanced Security
Protected user data and ensured compliance with GDPR and other global regulations.
Results Achieved
Enhanced Resiliency
Achieved 99.99% uptime, ensuring uninterrupted service during high-traffic periods and maintenance windows.
Improved Disaster Recovery
Reduced recovery time to under 5 minutes, safeguarding critical business operations.
Operational Cost Savings
Realized a 30% reduction in operational expenses, allowing for reinvestment in growth initiatives.
Seamless Scalability
Managed 2x traffic surges during sales campaigns without any performance degradation.
Advanced Monitoring Efficiency
Implemented proactive monitoring, reducing issue detection and resolution times by 40%.
Results Achieved
Improved Incident Response
Reduced mean time to resolution (MTTR) by 40% through automation and real-time monitoring.
Enhanced Scalability
Seamlessly handled 5x traffic surges during seasonal sales without downtime.
Operational Consistency
Standardized workflows reduced manual errors by 30%, improving efficiency.
Real-Time Insights
Enabled proactive decision-making with centralized monitoring and advanced tracing tools.
AWS Services Utilized
AWS CloudFormation
For consistent resource management and infrastructure-as-code
AWS Systems Manager
For automating incident response workflows.
AWS Configuration
For compliance enforcement and configuration tracking.
Amazon CloudWatch & AWS X-Ray
For centralized monitoring and distributed tracing.
AWS Auto Scaling & Amazon CloudFront
For dynamic resource allocation and improved performance.
AWS Services Utilized
90% Feature Utilization
Leveraged key features such as Lambda@Edge, Origin Shield, and geo-targeting to enhance performance and efficiency
Faster Load Times
Reduced page load times by 40%, significantly improving the user experience.
Enhanced Scalability
Seamlessly handled traffic spikes during seasonal sales without interruptions.
Increased Security
Achieved robust protection against DDoS attacks and ensured data integrity.
Cost Optimization
Reduced data transfer and infrastructure costs by 25% through advanced caching and configuration optimizations.
Results Achieved
Faster Load Times
Reduced page load times by 40%, enhancing user experience.
Increased Cache Hit Ratio
Improved from 60% to 85%, reducing server load.
Enhanced Scalability
Seamlessly handled traffic surges during sales events without disruptions.
Improved Conversion Rates
Faster performance contributed to a 15% increase in online sales.
Real-Time Insights
Enabled better decision-making with advanced monitoring tools.
Success Stories
A Leading Retailer
NULogic and AWS worked together to optimize the retailer’s CloudFront configuration, reducing page load times by 35% and improving the cache hit ratio to 90%
A Media Platform
By leveraging AWS CloudFront’s advanced caching and geo-redundancy features, NULogic helped a media company reduce operational costs by 25%while scaling for global demand.
Results Achieved
99.99% Uptime
During high-traffic events, including Black Friday and seasonal sales.
40% Faster Page Load Speeds
Reducing bounce rates and improving conversions.
5x Scalability Improvement
Ensuring a seamless customer experience even during peak traffic.
80% Reduction in Checkout Failures
Boosting customer confidence and order completion rates.
25% Reduction in Operational Costs
By automating issue detection and resolution.
Results Achieved
30% Faster Implementation
Project completed ahead of schedule, enabling early launch.
25% Cost Reduction
Delivered within budget, optimizing infrastructure and development costs.
Seamless Migration
Transferred 100% of legacy data without errors or downtime.
Improved Site Performance
Enhanced load times by 40%, boosting customer satisfaction.
Increased Scalability
Infrastructure now supports 3x more concurrent users during peak shopping events.
Results Achieved
40% Faster Page Loads
Enhanced site performance with headless architecture and optimized caching.
99.99% Uptime
Ensured stability during major promotional events with proactive load testing.
20% Increase in Conversions
Improved user experience with personalized and frictionless checkout.
Scalability Boost
Seamlessly handled 5x traffic spikes during seasonal promotions.
Reduced Operational Costs
Lowered infrastructure and maintenance costs by 25% with API-driven efficiencies.
Results Achieved
40% Faster Page Load Times
Optimized caching and performance tuning reduced load times significantly.
99.99% Uptime
Zero-downtime migration with no disruptions to sales or customer experience.
Improved Scalability
Seamless handling of peak season traffic surges with auto-scaling features.
Enhanced Search & Personalization
AI-powered search boosted engagement and conversion rates.
Reduced Maintenance Costs
Upgraded to Adobe Commerce 2.4, eliminating security vulnerabilities and outdated extensions.
Why the Retailer Chose NULogic
Adobe Commerce Marketplace Expertise
Deep experience in multi-vendor development and marketplace extensions.
Custom Integrations & Automations
Streamlined vendor workflows, order fulfillment, and commission calculations.
Scalable & Future-Ready
Optimized infrastructure for high traffic and multi-seller growth.
Seamless Vendor & Customer Experience
Enhanced platform usability for vendors while ensuring a premium shopping experience.
AI-Driven Insights & Personalization
Leveraged Adobe Sensei AI for dynamic search, recommendations, and personalized promotions.
Results Achieved
3x Increase in Vendor Registrations
Efficient onboarding led to rapid marketplace expansion.
40% Faster Page Load Speed
Optimized performance with caching & cloud architecture.
99.99% Uptime
Ensured stability during high-traffic shopping events.
Seamless Multi-Vendor Transactions
Automated order-splitting and commission handling improved efficiency.
25% Increase in Conversions
AI-driven personalization enhanced customer engagement.
Why Filson Chose NULogic
Adobe Commerce Performance Experts
Specialized in optimizing high-traffic Adobe Commerce stores.
AI-Powered Site Monitoring
Ensured real-time insights and proactive issue resolution.
Scalability for Seasonal Peaks
Allowed Filson to seamlessly handle traffic surges during promotions.
Comprehensive Performance Tuning
Enhanced caching, database efficiency, and CDN performance.
Mobile-First Approach
Delivered a lightweight, fast-loading mobile experience.
Results Achieved
50% Faster Page Load Times
Reduced site load time from 4.2s to under 2s.
99.99% Uptime
Ensured stability even during peak shopping seasons.
30% Increase in Mobile Conversions
Optimized mobile experience led to higher sales.
35% Faster Checkout Processing
Reduced cart abandonment with lightning-fast transactions.
Auto-Scaling Enabled
Seamlessly handled 8x traffic surges without performance degradation.
Why Saatva Chose NULogic
Saatva selected NULogic for its expertise in Adobe Commerce security, PCI compliance, and fraud prevention.
Adobe Commerce Security Specialists
Deep knowledge of Magento security configurations & compliance frameworks.
Proven Track Record
Successful security implementations for leading e-commerce brands.
End-to-End Compliance Support
Full lifecycle audit, implementation, and ongoing monitoring.
Minimal Downtime Implementation
Seamless integration without disrupting customer experience or order processing.
Customized Fraud Prevention Strategies
Tailored fraud detection solutions for high-value transactions.
Results Achieved
Achieved Full PCI DSS Compliance
Met all compliance mandates & security requirements.
Reduced Fraudulent Transactions by 35%
AI-driven fraud detection minimized chargebacks & unauthorized purchases.
Blocked Over 1 Million Malicious Bot Requests
Improved site performance & reduced attack surface.
99.99% Uptime Maintained
Security measures implemented without compromising site speed or user experience.
Enhanced Customer Trust & Brand Reputation
Strengthened security posture improved customer confidence & compliance audits.
Impact
NULogic’s strategic optimizations transformed Leslie’s e-commerce platform into a high-performance, scalable solution capable of meeting customer demands. The enhancements empowered Leslie’s to deliver an improved shopping experience, supporting both increased sales and brand loyalty in the competitive pool and spa care market.
NULogic’s strategic optimizations transformed Leslie’s e-commerce platform into a high-performance, scalable solution capable of meeting customer demands. The enhancements empowered Leslie’s to deliver an improved shopping experience, supporting both increased sales and brand loyalty in the competitive pool and spa care market.
NULogic’s strategic optimizations transformed Leslie’s e-commerce platform into a high-performance, scalable solution capable of meeting customer demands. The enhancements empowered Leslie’s to deliver an improved shopping experience, supporting both increased sales and brand loyalty in the competitive pool and spa care market.
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We are engineers at heart, crafting cutting-edge solutions with a mindset rooted in scalability, reliability, and innovation.Where challenges meet innovative solutions.


- Client Since: 2023
- Industry: Retail
- Region: USA
- Salesforce Commerce Cloud (SFCC)
- Elastic
- HTML, CSS, jQuery
Overview
Our Solution
Initial Audit and Planning
Conducted a detailed audit during the Sprint 0 phase to identify bottlenecks, inefficiencies, and improvement opportunities. Tasks were prioritized into five bi-weekly sprints.
Continuous Monitoring
Implemented monitoring tools to track SLA adherence, analyze logs, and proactively resolve performance issues.
Key Achievements
Improved Lighthouse Scores: Enhanced key shopping funnel metrics, delivering faster page load times and smoother navigation.
Enhanced User Experience: Achieved seamless mobile responsiveness, improving customer satisfaction across devices.
Increased Conversion Rates: Performance improvements positively impacted conversion rates and online sales.
On-Time, Under-Budget Delivery: Completed the project within budget and ahead of schedule, maximizing ROI.
Impact
NULogic’s strategic optimizations transformed Leslie’s e-commerce platform into a high-performance, scalable solution capable of meeting customer demands. The enhancements empowered Leslie’s to deliver an improved shopping experience, supporting both increased sales and brand loyalty in the competitive pool and spa care market.